Under Armour, Inc. Overview
Pro stress-test →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories across North America, Asia-Pacific, Europe, and other regions, catering to professional and amateur athletes, sponsored teams, and individuals with active lifestyles. Founded in 1996 and headquartered in Baltimore, the company operates through direct-to-consumer channels including e-commerce and over 400 factory and brand house stores, as well as wholesale channels.
Strategic Profile
Pro stress-test →Under Armour is executing a turnaround strategy with CEO Kevin Plank reporting Q3 FY2026 adjusted operating results exceeded expectations, though the company faced challenges in North America during the December quarter. The company expanded its fiscal 2025 restructuring strategy with total anticipated charges reaching $255 million, including actions to separate the Curry Brand and adjust contracts.
Competitive Landscape
Pro stress-test →Under Armour is positioned within the manufacturing - apparel & accessories industry with a market capitalization of $1.947 billion. The company competes with Nike, Adidas, Lululemon, and other athletic apparel brands in performance footwear and athletic wear segments globally.
Industry Context
Under Armour, Inc. operates in Apparel, Footwear & Accessories Manufacturing.
Key facts
Founded: 1996 · Headquarters: Baltimore, Maryland · Revenue: $5.05B · Market cap: $3.02B