Udaan Overview
Pro stress-test →Udaan is a B2B e-commerce platform for wholesale trade and distribution, founded in 2016 by Sujeet Kumar, Amod Malviya, Vaibhav Gupta, Rajan Dua and Akash Gupta in Bangalore, India. The company claims dominance over 70 percent of India's B2B e-commerce market, operating across diverse categories such as FMCG, staples, fruits and vegetables, healthcare, and pharma.
Strategic Profile
Pro stress-test →Udaan became a unicorn in 2018 and has a valuation of $1.8B as of June 2025. The company is preparing for a public listing by raising Series G funding of $114 million led by M&G Investments and Lightspeed Venture Partners. Udaan stands 1st in terms of total funding among its competitors, positioning itself as a market leader in India's B2B e-commerce space.
Competitive Landscape
Pro stress-test →Udaan's top competitors include Moglix, Solv and LOTS Wholesale. The company has 294 active competitors, including 19 funded and 5 that have exited. The market faces competition from larger players, with Udaan focusing on unit economics and margin expansion to maintain leadership.
Industry Context
Udaan operates in B2B E-commerce / Wholesale.
Key facts
Founded: 2016 · Headquarters: Bangalore, India · Employees: 1,835 · Revenue: INR 5,706.6 crore (FY24)