Sunrise Medical Overview
Pro stress-test →Sunrise Medical is a global market leader for assistive mobility solutions active in the development, design, manufacturing, and distribution of assistive mobility products and solutions. The company is headquartered in Malsch, Germany with North American headquarters in Fresno, California. Products are distributed in over 130 countries.
Strategic Profile
Pro stress-test →Products are marketed under the Quickie, RGK, Magic, JAY, Zippie, Leckey, Breezy, Sterling and other proprietary brands and are sold through a network of homecare medical product dealers or distributors. The company was acquired from Nordic Capital in September 2024 by Platinum Equity, providing enhanced financial resources and operational expertise to support global expansion and innovation in mobility solutions.
Competitive Landscape
Pro stress-test →Sunrise Medical competes in the global assistive mobility market against diversified medical device manufacturers and specialized mobility equipment providers. Key competitors include established medical device companies that also produce mobility solutions. The company differentiates through its portfolio of 18+ proprietary brands, global manufacturing footprint, and focus on innovative advanced mobility devices tailored to pediatric, geriatric, and general therapeutic needs.
Industry Context
Sunrise Medical operates in Assistive mobility devices manufacturing.
Key facts
Founded: 1983 · Headquarters: Malsch, Germany (global); Fresno, California (North America) · Employees: 1,500