Sugarlands Distilling Company Overview
Pro stress-test →Sugarlands Distilling Company, founded in 2014, is a craft distillery located in Gatlinburg, Tennessee that produces a full line of craft moonshines and sippin' creams with flavors like Mark Roger's American Peach Moonshine, Butter Pecan Sippin' Cream, and Banana Pudding Sippin' Cream. The company's downtown Gatlinburg distillery welcomes more than one million guests each year and has been voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and rated as TripAdvisor's number one thing to do in Gatlinburg and the world's top-rated distillery experience.
Strategic Profile
Pro stress-test →Sugarlands distributes its award-winning line of spirits in 36 states nationwide, and their spirits are available for home delivery via ReserveBar. The company produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the San Francisco World Spirits Competition; in 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt.
Competitive Landscape
Pro stress-test →Sugarlands differentiates itself as a quality-focused distillery in the Gatlinburg market, contrasting with gimmicky competitors on the strip. The company competes against regional moonshine/whiskey producers and established spirits brands through experiential retail, award-winning products, and strategic sports/entertainment partnerships. Rivals include Ole Smoky Distillery and other Tennessee craft distilleries serving similar tourism-driven and retail distribution channels.
Industry Context
Sugarlands Distilling Company operates in Craft spirits distilling and flavored moonshine.
Key facts
Founded: 2014 · Headquarters: Gatlinburg, Tennessee