Sturm, Ruger & Company, Inc. Overview
Pro stress-test →Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market, offering consumers almost 800 variations of more than 40 product lines across the Ruger, Marlin and Glenfield brands. The company operates in two segments, Firearms and Castings, offering single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and over-under shotguns.
Strategic Profile
Pro stress-test →In Q1 2026, Sturm Ruger reported net sales of $141.4 million, up 4.1% from the prior-year period, driven mainly by firearms revenue. New products drove $51.6 million (41%) of firearm sales in Q1 2026. However, net income fell sharply to $0.1 million or $0.01 per diluted share, with gross margins declining to 19.9% from 22.0% as lower production volumes and promotional costs weighed on profitability.
Competitive Landscape
Pro stress-test →Sturm Ruger competes in the commercial sporting firearms market against established domestic manufacturers including Smith & Wesson, Remington (Remington Outdoor Company), and Winchester, as well as international manufacturers. The company differentiates through diverse product portfolios spanning rifles, pistols, revolvers, and shotguns, with recent product innovation driving significant revenue contributions.
Industry Context
Sturm, Ruger & Company, Inc. operates in Commercial sporting firearms manufacturing.
Key facts
Founded: 1949 · Headquarters: Mayodan, NC · Employees: 1,780 · Revenue: $141.4M (Q1 2026) · Market cap: $640.8M