StubHub Holdings, Inc. Overview
Pro stress-test →StubHub operates a global secondary ticketing marketplace for live events, connecting fans with sellers who use its marketplace to reach fans and price tickets efficiently. The company provides services for buyers and sellers of tickets for sports, concerts, theater, and other live entertainment events. Following its September 2025 IPO, the company has become a publicly traded leader in the ticketing sector.
Strategic Profile
Pro stress-test →StubHub is expanding beyond secondary resale with Direct Issuance partnerships to capture primary ticket distribution and boost relationships with promoters across North America. The company recently launched an app inside OpenAI ChatGPT, becoming one of the first ticketing platforms to offer a conversational discovery experience. Q3 2025 results showed revenue of $468M (up 8%) and adjusted EBITDA of $67M (up 21%), with gross merchandise sales reaching $2.4B (up 11% YoY).
Competitive Landscape
Pro stress-test →StubHub competes in the secondary ticketing marketplace against Vivid Seats and others, while increasingly competing for primary ticket distribution against Ticketmaster and AXS. The company's Direct Issuance strategy targets the primary market traditionally dominated by established players. StubHub's competitive advantage lies in its ability to help sellers reach fans globally and price tickets efficiently through technology and data analytics.
Industry Context
StubHub Holdings, Inc. operates in Live Events Ticketing & Digital Marketplace.
Key facts
Founded: 2000 · Headquarters: New York, US · Employees: 918 · Revenue: $468M (Q3 2025) · Market cap: $3.19B