Starco Brands, Inc. Overview
Pro stress-test →Starco Brands (OTCQB: STCB) invents and acquires consumer products with behavior-changing technologies that spark excitement in the everyday. The company provides products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oil, beverages, spirits, and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands.
Strategic Profile
Pro stress-test →The Company operates in three segments: Starco Brands engaged in development and sales of consumer goods products, Skylar involved in the sale of fragrances, and Soylent engaged in the sale of nutritional products, mainly drinks. Starco commercializes consumer products manufactured by The Starco Group (TSG), a private label and branded aerosol and liquid fill manufacturer with manufacturing assets in verticals, including paints, coatings and adhesives, and household.
Competitive Landscape
Pro stress-test →Starco Brands competes in fragmented consumer goods markets across multiple categories. Key competitors include larger diversified consumer packaged goods companies (Procter & Gamble, Unilever) in household and personal care; specialty brands like Native and Lume in deodorant and personal care; Soylent-specific competitors in the meal replacement category; and direct competitors like Watermelon Sugar and Oui Oui in fragrance niche markets. Starco's smaller scale and OTC status position it as a niche player against established CPG giants.
Industry Context
Starco Brands, Inc. operates in Consumer Packaged Goods & Specialty Brands.
Key facts
Founded: 2010 · Headquarters: Santa Monica, US