SOBR Safe, Inc. Overview
Pro stress-test →SOBR Safe (NASDAQ:SOBR), founded in 2020 and headquartered in Denver, provides next-generation transdermal (touch-based) alcohol detection technology. The technology is deployed across substance abuse, mental health, co-parenting trust, occupational safety, judicial, fleet management, and other applications.
Strategic Profile
Pro stress-test →The company operates on a hybrid revenue model combining hardware device purchases with recurring monthly SaaS subscription fees. Recent growth shows software subscription revenue increased 109.6% year-over-year, contributing 55.2% of total revenue. The global alcohol sensor market is estimated at $2.3 billion in 2022 and is forecast to reach $6.3 billion by 2030 at a CAGR of 13.7%.
Competitive Landscape
Pro stress-test →SOBR Safe competes in the non-invasive alcohol monitoring technology sector in North America. Direct competition includes legacy breathalyzer manufacturers and emerging wearable monitoring solutions. The company's transdermal detection approach and cloud-based SaaS platform differentiate it from traditional point-in-time testing solutions.
Industry Context
SOBR Safe, Inc. operates in Healthcare Technology / Occupational Safety / Behavioral Health.
Key facts
Founded: 2004 · Headquarters: Greenwood Village, Colorado · Revenue: $0.1M (Q3 2025 annualized ~$0.4M)