Skims Overview
Pro stress-test →Skims is a direct-to-consumer apparel company that generates revenue primarily through online sales of shapewear, loungewear, and underwear. Founded by Kim Kardashian and Jens Grede in 2019, Skims has rapidly grown to a $5 billion valuation. The brand has achieved iconic status through inclusive sizing, technical innovation, and strategic celebrity collaborations.
Strategic Profile
Pro stress-test →Skims is laying the groundwork to become a "predominantly physical business" in the coming years, a pivot for a company that built its reputation as a digital-first direct-to-consumer brand. NikeSKIMS, a joint venture with Nike, launched its debut collection in September 2025, with a second drop expanding to 65 silhouettes and adding accessories and footwear. The company is also expanding into beauty, skincare, and fragrance, with products slated to launch in 2026.
Competitive Landscape
Pro stress-test →Skims competes in the inclusive apparel and shapewear market against brands like Spanx, Savage X Fenty, and Adore Me. Skims differentiates through aggressive retail expansion, founder celebrity leverage (355M Instagram followers), technical fabric innovation, extended sizing (XXS-5X), and strategic partnerships. Unlike heritage competitors, Skims operates with digital-native margins and rapid trend-to-product velocity.
Industry Context
Skims operates in Apparel & Fashion / Direct-to-Consumer Retail.
Key facts
Founded: 2019 · Headquarters: Culver City, California, US · Employees: 1,489 · Revenue: $566M (2025, skims.com only) · Market cap: $5B