Skechers USA, Inc. Overview
Pro stress-test →Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The company operates as a global footwear leader with collections available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. As a Fortune 500 company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors.
Strategic Profile
Pro stress-test →In Q2 2025 (August 2025), Skechers reported second quarter sales of $2.44 billion, a year-over-year increase of 13.1%, demonstrating strong growth momentum. As of March 2026, analysts maintained a Buy consensus rating on the stock, reflecting confidence in the company's strategic positioning. The company's omnichannel approach—combining wholesale distribution with direct-to-consumer retail expansion—positions it competitively in the global footwear market.
Competitive Landscape
Pro stress-test →Skechers competes in the global athletic and lifestyle footwear market against major players including Nike, Adidas, and Puma in performance segments, while facing competition from New Balance and Crocs in lifestyle/comfort categories. The company differentiates through its "Comfort Technology" positioning and omnichannel retail model with significant direct-to-consumer presence.
Industry Context
Skechers USA, Inc. operates in Athletic and lifestyle footwear.
Key facts
Founded: 1992 · Headquarters: Manhattan Beach, US · Employees: 8,000+ · Revenue: $9.65B (FY 2024 annualized) · Market cap: $9.8B