Simply Overview
Pro stress-test →Simply offers personalized interactive lessons that combine music and art education methods with AI-powered recognition technology, enabling individuals to easily learn to play musical instruments or draw. The company develops several popular apps including Simply Guitar, Simply Sing, Simply Draw, and Simply Piano, with millions of active learners across more than 180 countries.
Strategic Profile
Pro stress-test →The company's top-grossing apps Simply Piano, Simply Guitar, Simply Sing, and Simply Draw position it on the fast track to building the world's largest global consumer subscription business for creative hobbies at home. The launch of Simply Piano for Android XR underscores the company's leadership in using technology – from AR to AI – to enhance what it means to be human.
Competitive Landscape
Pro stress-test →Competitors include Skoove, flowkey, Playground Sessions, Yousician, and Duolingo. Simply differentiates through comprehensive multi-instrument and multi-creative-discipline approach (piano, guitar, singing, drawing) combined with AI-powered recognition technology and emerging spatial computing integrations. The subscription-based consumer model targets families and individual learners globally.
Industry Context
Simply operates in Consumer music and art education apps.
Key facts
Founded: 2011 · Headquarters: Tel Aviv, Israel · Employees: 223