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Shurgard Self Storage: Business Overview, Financials & Competitive Analysis

Shurgard is the largest owner and operator of self-storage facilities in Europe with 335 self-storage facilities and approximately 1.7 million net rentable square meters in 7 countries: the Netherlands, France, Sweden...

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Shurgard Self Storage OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Dominant European self-storage REIT with fortress balance sheet, recurring revenues, and significant expansion pipeline across...

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Industry Real Estate - Self-Storage / Specialty Real Estate
2 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Shurgard Self Storage Overview

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Shurgard is the largest owner and operator of self-storage facilities in Europe with 335 self-storage facilities and approximately 1.7 million net rentable square meters in 7 countries: the Netherlands, France, Sweden, the United Kingdom, Belgium, Germany and Denmark. The network currently serves around 220,000 customers and employs 836 people.

Strategic Profile

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The company is partly owned by Public Storage, the world's largest owner and operator of self-storage facilities with thousands of stores in the United States. Shurgard commenced operations in 1995 and is one of the pioneers of the self-storage concept in Europe.

Competitive Landscape

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Shurgard operates in fragmented European self-storage market where it holds dominant position. Primary competitors include regional operators like CubeSmart (US-based but European operations) and various national/local operators. Competitive advantage derives from scale, brand recognition, and operational efficiency across multiple countries where market penetration remains lower than in North America.

Industry Context

Shurgard Self Storage operates in Real Estate - Self-Storage / Specialty Real Estate.

Key facts

Founded: 1995 · Headquarters: Brussels, Luxembourg · Employees: 900 · Market cap: €1.7B

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The top findings that survived the multi-agent debate for Shurgard Self Storage.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

CubeSmartUS-based self-storage operator with European expansion→Regional Self-Storage OperatorsCountry-specific self-storage companies in individual European markets→

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Industry context

Shurgard Self Storage operates in Real Estate - Self-Storage / Specialty Real Estate. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Shurgard Self Storage do?+
Shurgard is the largest owner and operator of self-storage facilities in Europe with 335 self-storage facilities and approximately 1.7 million net rentable square meters in 7 countries: the Netherlands, France, Sweden...
What is Shurgard Self Storage's Cyborg Score?+
Shurgard Self Storage has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Shurgard Self Storage's main competitors?+
Named competitors include CubeSmart, Regional Self-Storage Operators. The full competitive landscape is in the AskCyborg report.
How can I get the full Shurgard Self Storage research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Shurgard Self Storage research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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