Shufersal Ltd Overview
Pro stress-test →Shufersal is the largest supermarket chain in Israel, with a 20% market share. The company was established in 1958 and was the first to implement the American supermarket concept in Israel. The company operates physical stores and has embraced the digital age with a robust online platform offering customers home delivery services.
Strategic Profile
Pro stress-test →Shufersal operates about 240 stores in three main formats: Shufersal Deal (deep discount stores), Shufersal Big (neighborhood stores), and Shufersal Sheli (a 120-store neighborhood chain). The company has diversified beyond traditional retail into financial services, with its Shufersal Finance subsidiary offering credit card payment solutions that generate additional income and foster customer retention. In 2023, Shufersal entered a partnership with Dutch-French multinational retailer Spar to open at least 10 SPAR stores in Israel and secure a monopoly on selling Spar-branded products.
Competitive Landscape
Pro stress-test →Shufersal's main competitors in Israeli grocery retail include Rami Levi Chain Stores (market cap ILA 5.4B) and M. Yochananof and Sons (market cap ILA 5.5B). Shufersal maintains roughly 2x the market capitalization of these competitors, reflecting its dominant market position. The company competes on pricing, store convenience, private-label products, and expanding digital channels.
Industry Context
Shufersal Ltd operates in Grocery Retail / Supermarket Chains.
Key facts
Founded: 1958 · Headquarters: Rishon LeZion, Israel · Employees: 10,000+ · Revenue: ~NIS 14.8B annually (estimated) · Market cap: ILA 12.1B (~$3.3B USD equivalent)