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SHIFT UP Corporation: Business Overview, Financials & Competitive Analysis

SHIFT UP is a South Korean video game developer and publisher founded in 2013 by Kim Hyung Tae. The company creates highly successful mobile and console games including Goddess of Victory: Nikke and Stellar Blade, wit...

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SHIFT UP Corporation OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Premium indie-scale game publisher with proven hit-making capability and Asia-focused distribution, trading near attractive...

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Industry Video Game Development & Publishing
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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SHIFT UP Corporation Overview

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SHIFT UP is a South Korean video game developer and publisher founded in 2013 by Kim Hyung Tae. The company creates highly successful mobile and console games including Goddess of Victory: Nikke and Stellar Blade, with a track record of generating $100M+ revenue from individual titles.

Strategic Profile

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SHIFT UP combines strong artistic direction with action-focused game design to capture both mobile and premium console markets. The company maintains significant partnerships with major publishers like Tencent (35% stake) and is expanding its AAA portfolio with projects like Project Spirits targeting 2027 release.

Competitive Landscape

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SHIFT UP operates in the global gaming market competing against giants like Nintendo, Square Enix, and Bandai Namco in premium console/mobile space. The company differentiates through distinctive art direction and high-quality action gameplay. Key regional strength lies in appealing to Asian markets through both publisher partnerships (Tencent distribution) and native IP.

Industry Context

SHIFT UP Corporation operates in Video Game Development & Publishing.

Key facts

Founded: 2013 · Headquarters: Seoul, South Korea · Employees: 319 · Revenue: 219.8B KRW (2024, estimated) · Market cap: 1.94-2.0T KRW (~$1.45-1.5B USD)

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on SHIFT UP Corporation.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

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Final Fantasy franchiseAAA fantasy RPG games→The Legend of ZeldaPremium action-adventure games→Tales seriesAction RPG franchises→

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Industry context

SHIFT UP Corporation operates in Video Game Development & Publishing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does SHIFT UP Corporation do?+
SHIFT UP is a South Korean video game developer and publisher founded in 2013 by Kim Hyung Tae. The company creates highly successful mobile and console games including Goddess of Victory: Nikke and Stellar Blade, wit...
What is SHIFT UP Corporation's Cyborg Score?+
SHIFT UP Corporation has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are SHIFT UP Corporation's main competitors?+
Named competitors include Final Fantasy franchise, The Legend of Zelda, Tales series. The full competitive landscape is in the AskCyborg report.
How can I get the full SHIFT UP Corporation research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the SHIFT UP Corporation research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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