SHIFT UP Corporation Overview
Pro stress-test →SHIFT UP is a South Korean video game developer and publisher founded in 2013 by Kim Hyung Tae. The company creates highly successful mobile and console games including Goddess of Victory: Nikke and Stellar Blade, with a track record of generating $100M+ revenue from individual titles.
Strategic Profile
Pro stress-test →SHIFT UP combines strong artistic direction with action-focused game design to capture both mobile and premium console markets. The company maintains significant partnerships with major publishers like Tencent (35% stake) and is expanding its AAA portfolio with projects like Project Spirits targeting 2027 release.
Competitive Landscape
Pro stress-test →SHIFT UP operates in the global gaming market competing against giants like Nintendo, Square Enix, and Bandai Namco in premium console/mobile space. The company differentiates through distinctive art direction and high-quality action gameplay. Key regional strength lies in appealing to Asian markets through both publisher partnerships (Tencent distribution) and native IP.
Industry Context
SHIFT UP Corporation operates in Video Game Development & Publishing.
Key facts
Founded: 2013 · Headquarters: Seoul, South Korea · Employees: 319 · Revenue: 219.8B KRW (2024, estimated) · Market cap: 1.94-2.0T KRW (~$1.45-1.5B USD)