Second Measure Overview
Pro stress-test →Second Measure is a Silicon Valley technology company and leading provider of data analytics that deliver valuable insights into company performance and consumer behavior. The company was acquired by Bloomberg in December 2020, where it now operates as Bloomberg Second Measure, providing analysis of billions of anonymized purchases to answer real-time questions on consumer behavior.
Strategic Profile
Pro stress-test →Investors use its tools for screening/sourcing, thesis validation/diligence, and intra-quarter KPI prediction, while consumer brands use these tools for competitive benchmarking and to make key decisions on product strategy, partnerships, and growth marketing. The world's largest investment firms and consumer brands use Bloomberg Second Measure's proprietary analytics for daily tracking of thousands of public and private companies.
Competitive Landscape
Pro stress-test →Second Measure competes in the alternative data analytics market serving both investment professionals and consumer brands. Top competitors include Circana, Tegus and Aumni. The company differentiates through proprietary consumer transaction data coverage and integration into Bloomberg's terminal infrastructure, providing scale and distribution advantages over pure-play alternative data providers.
Industry Context
Second Measure operates in Alternative data analytics.
Key facts
Founded: 2015 · Headquarters: San Mateo, US · Employees: 62