PT Hanjaya Mandala Sampoerna Tbk Overview
Pro stress-test →PT Hanjaya Mandala Sampoerna Tbk engages in manufacture, distribution, and trading of cigarettes and other tobacco products in Indonesia. Sampoerna is the largest tobacco company in Indonesia and held a 27.4% market share in the Indonesian cigarette market in 2024. As a subsidiary of PT Philip Morris and an affiliate of Philip Morris International Inc., the company holds a significant position within the global tobacco industry.
Strategic Profile
Pro stress-test →The company offers hand-rolled kretek and machine-made kretek cigarettes under the Dji Sam Soe Magnum, Sampoerna Kretek, Sampoerna A, and Marlboro Filter Black brand names. Sampoerna is the pioneer in the Machine-Made Kretek Low Tar (SKM LT) cigarette category in Indonesia by introducing Sampoerna A in 1989. With majority ownership by Philip Morris International since 2005, the company benefits from global brand distribution capabilities and access to premium international cigarette brands like Marlboro.
Competitive Landscape
Pro stress-test →Both Gudang Garam and HM Sampoerna are among the companies with the largest market capitalization in Indonesia. Sampoerna faces competition from Gudang Garam, another major Indonesian tobacco manufacturer, and other regional players. The company's competitive advantage stems from its premium brand portfolio, extensive distribution network, and PMI backing for Marlboro distribution.
Industry Context
PT Hanjaya Mandala Sampoerna Tbk operates in Tobacco Manufacturing & Distribution.
Key facts
Founded: 1913 · Headquarters: Surabaya, Indonesia · Employees: 19,856