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Salem Media Group, Inc.: Business Overview, Financials & Competitive Analysis

Salem Media Group is America's leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem se...

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What's in This Report
Salem Media Group, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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3/ 10Challenged

Cyborg Score thesis

Distressed niche media player with loyal audience but challenged financial metrics and penny-stock trading...

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Industry Broadcasting & Digital Media (Christian/Conservative Niche)
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
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Salem Media Group, Inc. Overview

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Salem Media Group is America's leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners, readers and viewers numbering in the millions nationally.

Strategic Profile

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The company operates through three segments: Broadcast, Digital Media, and Publishing, owning and operating 32 FM radio stations and 69 AM radio stations. Salem provides Christian, conservative, and investing content through digital platforms including BibleStudyTools.com, Crosswalk.com, Townhall.com, HotAir.com, and RedState.com, as well as through the Salem Podcast Network.

Competitive Landscape

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Salem competes with Cox Media Group, Townsquare Media, The E.W. Scripps, Cumulus Media, and other broadcast and digital media companies. Salem's differentiation lies in its focused niche positioning on Christian and conservative content, which limits total addressable market compared to broader media competitors but creates a loyal, dedicated audience.

Industry Context

Salem Media Group, Inc. operates in Broadcasting & Digital Media (Christian/Conservative Niche).

Key facts

Founded: 1974 · Headquarters: Camarillo, CA · Employees: 1,292 · Revenue: $262M · Market cap: $12.6M - $26.6M

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Radio BroadcastingLargest radio broadcaster in US with diversified formats→Radio BroadcastingRegional radio broadcaster with local focus→Radio BroadcastingPrivate equity-backed broadcaster with national scale→Digital Media & PublishingDiversified media with publishing and broadcast assets→

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Industry context

Salem Media Group, Inc. operates in Broadcasting & Digital Media (Christian/Conservative Niche). See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Salem Media Group, Inc. do?+
Salem Media Group is America's leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem se...
What is Salem Media Group, Inc.'s Cyborg Score?+
Salem Media Group, Inc. has a Cyborg Score of 3/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Salem Media Group, Inc.'s main competitors?+
Named competitors include Radio Broadcasting, Radio Broadcasting, Radio Broadcasting, Digital Media & Publishing. The full competitive landscape is in the AskCyborg report.
How can I get the full Salem Media Group, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Salem Media Group, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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