Safety Shot, Inc. (now Bonk, Inc.) Overview
Pro stress-test →Safety Shot, Inc. changed its name to Bonk, Inc. in October 2025 and represents a dramatic strategic pivot from its original wellness beverage focus. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content, but has shifted toward becoming a public-market proxy for the BONK ecosystem, with revenue-sharing from the launchpad and an actively managed BONK token treasury.
Strategic Profile
Pro stress-test →The company formed a new subsidiary to house its digital asset strategy and executed a $5 million purchase to increase BONK treasury to over $63 million. This transformation positions the company at the intersection of traditional public markets and cryptocurrency, attempting to monetize its BONK token holdings through treasury management and ecosystem participation.
Competitive Landscape
Pro stress-test →Safety Shot/Bonk operates in two distinct spaces: as a niche functional beverage competitor to mainstream wellness drinks like Celsius and Vita Coco (though with minimal market presence), and more recently as a cryptocurrency-ecosystem participant competing with other token-backed public companies. The company lacks traditional competitive advantages in both segments.
Industry Context
Safety Shot, Inc. (now Bonk, Inc.) operates in Digital Assets / Cryptocurrency with Legacy Wellness Beverage Operations.
Key facts
Founded: 2018 · Headquarters: Scottsdale, US · Revenue: $0.7M · Market cap: $67.2M