Safari Industries (India) Limited Overview
Pro stress-test →Safari Industries is in the business of manufacturing and trading of luggage and luggage accessories. The company designs, manufactures, and markets luggage, backpacks, and travel accessories in India, offering printed, laptop, hard, and soft luggage bags; school, laptop, office, college, anti-theft, tech, expandable storage, formal, adventure, and overnighters backpacks; accessories, such as sling bags, messenger bags, and neck pillows; and duffle bags.
Strategic Profile
Pro stress-test →Safari was recognized as the 'No.1 Luggage Brand in India' based on its revenue performance. The company sells its products under the Safari, Safari Select, Genius, Urban Jungle, and Genie brands through website and stores, as well as through e-commerce platforms. The company reaches customers through a robust multi-channel distribution network that includes over 8,500 customer touchpoints across India.
Competitive Landscape
Pro stress-test →VIP Industries, Samsonite Portugal, Delsey, Samsonite (Austria), and Nasher Miles are some of the 6 competitors of Safari Industries (India). Safari maintains market leadership as the No.1 luggage brand in India through its multi-brand strategy and extensive distribution network.
Industry Context
Safari Industries (India) Limited operates in Travel Goods & Luggage Manufacturing.
Key facts
Founded: 1974 · Headquarters: Mumbai, India · Revenue: ₹17.72B (FY2024) · Market cap: ₹8,805 Cr (~$1.1B)