Rupa & Company Limited Overview
Pro stress-test →Rupa & Company Limited, established on February 6, 1985 is the No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. The company manufactures, markets, sells, and distributes hosiery products in knitted undergarments, casual wears, and thermal wears for men, women, and kids in India and internationally.
Strategic Profile
Pro stress-test →Rupa's robust distribution network spans across the nation, ensuring widespread product availability through more than 1,50,000 retail outlets. The company targets multi-year growth via premiumization and brand consolidation, focusing on innerwear brands, retail expansion to 1.2L outlets, and margin growth.
Competitive Landscape
Pro stress-test →Rupa competes in the fragmented Indian hosiery and innerwear market against regional and national players. The company maintains leadership through brand portfolio strength and distribution reach, but faces intensifying competition from e-commerce players and organized retail players offering aggressive pricing and marketing.
Industry Context
Rupa & Company Limited operates in Textile & Apparel - Hosiery / Innerwear Manufacturing and Retail.
Key facts
Founded: 1985 · Headquarters: Kolkata, India · Employees: 2,650 · Revenue: ₹318.9 Cr (Q2 FY26); Full-year FY25 estimated ~₹1,200 Cr · Market cap: ₹1.17B USD (~₹9.8B INR)