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Rollins, Inc.: Business Overview, Financials & Competitive Analysis

Rollins operates in pest control with a fortress-like business model anchored by its flagship brand, Orkin. FY2025 revenue was $3.76B with organic growth of 6.9%, and net income grew 12.9% to $527M. The company mainta...

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What's in This Report
Rollins, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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8/ 10Strong

Cyborg Score thesis

Defensive-growth compounder with recurring revenue model, strong capital efficiency, and significant M&A consolidation...

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Industry Pest Control & Sanitation Services
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Rollins, Inc. Overview

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Rollins operates in pest control with a fortress-like business model anchored by its flagship brand, Orkin. FY2025 revenue was $3.76B with organic growth of 6.9%, and net income grew 12.9% to $527M. The company maintains double-digit growth capability despite mixed global economic signals.

Strategic Profile

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Rollins operates multiple brands including Orkin, HomeTeam Pest Defense, Northwest Exterminating, and Fox Pest Control to capture different market segments while centralizing back-office efficiencies. The company is a capital-light 'compounding machine' that leverages a 20%+ ROIC and a disciplined M&A strategy to dominate the pest control industry. Recurring and ancillary services represent over 80% of total revenue and grew over 7% organically.

Competitive Landscape

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Wall Street broadly bullish with analysts viewing Rollins as a 'core holding' and pointing to a 'Rollins Premium' reflecting investor preference for management consistency. The pest control industry remains highly fragmented with regional and national players competing primarily on service quality and price. Large institutional players increased weightings in ROL throughout 2025 as a hedge against potential 2026 recessionary pressures.

Industry Context

Rollins, Inc. operates in Pest Control & Sanitation Services.

Key facts

Founded: 1948 · Headquarters: Atlanta, US · Employees: 21,946 · Revenue: $3.76B · Market cap: $28.3B

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The top findings that survived the multi-agent debate for Rollins, Inc..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

TerminixResidential and commercial pest control servicesEhrlichPest control and hygiene services providerTruly NolenRegional pest control operatorRegional operatorsFragmented pest control service providers

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Industry context

Rollins, Inc. operates in Pest Control & Sanitation Services. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Rollins, Inc. do?+
Rollins operates in pest control with a fortress-like business model anchored by its flagship brand, Orkin. FY2025 revenue was $3.76B with organic growth of 6.9%, and net income grew 12.9% to $527M. The company mainta...
What is Rollins, Inc.'s Cyborg Score?+
Rollins, Inc. has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Rollins, Inc.'s main competitors?+
Named competitors include Terminix, Ehrlich, Truly Nolen, Regional operators. The full competitive landscape is in the AskCyborg report.
How can I get the full Rollins, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Rollins, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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