Roadie Overview
Pro stress-test →Roadie is a crowdsourced logistics platform owned by UPS that connects shippers with independent drivers to deliver packages across the U.S. The company operates through a peer-to-peer delivery model that leverages unused capacity in passenger vehicles, enabling same-day and flexible delivery options for e-commerce retailers while minimizing costs through asset-light operations.
Strategic Profile
Pro stress-test →As a UPS subsidiary, Roadie combines crowdsourced flexibility with enterprise logistics capabilities. The platform serves mid-market retailers by offering same-day delivery solutions through its RoadieXD and Roadie Direct offerings, capturing demand in the high-growth last-mile delivery segment. With 200,000+ independent drivers covering 97% of the U.S., Roadie enables retailers to meet customer expectations for speed without building dedicated delivery infrastructure.
Competitive Landscape
Pro stress-test →Roadie competes in the crowdsourced and last-mile delivery segment against traditional carriers (FedEx, Amazon Logistics), specialized same-day players (Lalamove, Intercargo), and logistics tech platforms. Roadie's competitive differentiation stems from its hybrid crowdsourced model, UPS integration, and focus on same-day/flexible delivery rather than standard parcel routing.
Industry Context
Roadie operates in Last-mile crowdsourced delivery.
Key facts
Founded: 2014 · Headquarters: Atlanta, US · Employees: 1,614 · Revenue: N/A · Market cap: N/A