REWE Group Overview
Pro stress-test →REWE Group is one of Europe's largest retail and tourism companies. In 2025, it achieved total external revenue in excess of 100 billion euros for the first time. The cooperatively organized group operates with around 380,000 employees in 21 European countries.
Strategic Profile
Pro stress-test →REWE Group's broad and resilient positioning as an international group with retail, travel and tourism, and convenience segments proved itself strong. The group operates diverse retail formats including REWE, BILLA, PENNY discount stores, BIPA drugstores, toom DIY stores, convenience stores REWE To Go, and e-commerce activities. The company systematically continued its investment campaign at a high level in 2025, with a volume of 2.5 billion euros.
Competitive Landscape
Pro stress-test →REWE Group competes with other major European food retailers and discounters including Edeka, Aldi, and Carrefour. In Germany, REWE faces intense competition in both full-range supermarkets and discount segments. Internationally, the group competes with local and regional retailers in Austria, Central/Eastern Europe, and other markets where it operates, while also contending with e-commerce and convenience retail trends.
Industry Context
REWE Group operates in European grocery retail & supermarkets.
Key facts
Founded: 1927 · Headquarters: Cologne, Germany · Employees: ~380,000 · Revenue: €100.4 billion (2025) · Market cap: N/A