REWE Group Overview
Pro stress-test →REWE Group is one of Europe's leading trade and tourism groups, touching millions of customers daily through grocery shopping, DIY and gardening supplies, and travel services. The German diversified retail and tourism cooperative group is based in Cologne. The group employs around 380,000 people in stores, headquarters, and logistics operations.
Strategic Profile
Pro stress-test →REWE Group is the second largest supermarket chain in Germany behind EDEKA. Sales lines include Billa, Penny, Rewe, Toom, DER Touristik Germany, ITS Reisen, and Lekkerland. The group is modernizing operations through technology and sustainability, with automated fulfillment centers for fresh produce and strategic acquisitions to expand market presence.
Competitive Landscape
Pro stress-test →REWE is the second largest supermarket chain in Germany, behind market leader EDEKA. Competitor Lidl applies significant price pressure on results. REWE operates in Germany and 20 other countries, competing with multinational retailers and regional discount chains across Europe.
Industry Context
REWE Group operates in Retail grocery and supermarket chains.
Key facts
Founded: 1927 · Headquarters: Cologne, Germany · Employees: 380,000 · Revenue: €43.97B (H1 2025/2026)