Restaurant Brands International Inc. Overview
Pro stress-test →Restaurant Brands International is an American-Canadian multinational fast food holding company formed in 2014 by the $12.5 billion merger between Burger King and Tim Hortons, and expanded with the purchases of Popeyes and Firehouse Subs in 2017 and 2021. With nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories, RBI is one of the world's largest quick service restaurant companies.
Strategic Profile
Pro stress-test →The company is the fifth-largest operator of fast food restaurants in the world after Subway, McDonald's, Starbucks and Yum! Brands. RBI primarily makes money through a highly-franchised business model, collecting royalties and rental income from its vast network of global restaurants, plus significant revenue from its supply chain operations, particularly for Tim Hortons. Recent strategic moves include forming a joint venture for Burger King China to accelerate expansion, with CPE owning roughly 83% and Restaurant Brands retaining a minority stake of about 17%.
Competitive Landscape
Pro stress-test →RBI ranks as the fifth-largest fast food operator globally, behind Subway, McDonald's, Starbucks, and Yum! Brands. The company's competitive strength lies in distinct brand advantages like Tim Hortons' dominance in Canadian coffee and Burger King's flame-grilled differentiation.
Industry Context
Restaurant Brands International Inc. operates in Quick-Service Restaurants (QSR) / Fast Food.
Key facts
Founded: 2014 · Headquarters: Toronto, Canada · Revenue: $9.37B · Market cap: $24.54B