RE/MAX Holdings, Inc. Overview
Pro stress-test →RE/MAX Holdings operates as a franchisor of real estate brokerage services, with real estate brokerages franchised globally under the RE/MAX® brand and mortgage brokerages in the U.S. under the Motto® Mortgage brand. The company is navigating a challenging but stabilizing housing market while executing a strategic growth agenda focused on agent recruitment, international expansion, and technology modernization.
Strategic Profile
Pro stress-test →The RE/MAX network reached an all-time high agent count with the best fourth quarter of U.S. agent count performance since 2021. In January 2026, the company achieved the largest brokerage conversion in RE/MAX history, demonstrating competitive momentum. Technology and diversified revenue streams enhance agent productivity, brand strength, and long-term earnings resilience beyond the traditional brokerage business.
Competitive Landscape
Pro stress-test →Main competitors include Redfin, Compass, Century 21, and iBuyer.com. RE/MAX's traditional franchise model differs from tech-forward competitors like Compass and Redfin, but the company is investing heavily in technology platforms to enhance competitiveness. RE/MAX is positioned as the most trusted real estate brand in the United States and Canada with local agent expertise as a core differentiator.
Industry Context
RE/MAX Holdings, Inc. operates in Real Estate Brokerage Franchising.
Key facts
Founded: 1973 · Headquarters: Denver, US · Revenue: $0.29B · Market cap: $0.34B