Refurbed Overview
Pro stress-test →Refurbed is an online platform offering multi-category refurbished consumer electronic products. It sells renewed phones, laptops, and tablets up to 40% cheaper and 100% more environmentally friendly than their brand-new, store-bought counterparts. Refurbed devices are renewed through a 40-step process, making them look new and function like new.
Strategic Profile
Pro stress-test →As of 2025, the company achieved profitability and set a benchmark for other startups in the circular economy space, proving that profitability and environmental responsibility can go hand in hand. The company aims to accelerate its UK expansion, broaden its product categories, and enhance its AI-powered platform to improve operational efficiency and customer experience, while supporting scaling infrastructure, marketing, and strategic partnerships.
Competitive Landscape
Pro stress-test →Back Market, Trocafone, Swappie, Leapp, and reBuy reCommerce are competitors in the refurbished electronics marketplace space. Refurbed differentiates through its multi-category platform, 40-step refurbishment process, profitability at scale, and strong sustainability positioning across a growing 12-country European footprint.
Industry Context
Refurbed operates in Refurbished electronics e-commerce.
Key facts
Founded: 2017 · Headquarters: Vienna, Austria · Employees: 276 · Revenue: €110M estimated annual revenue · Market cap: N/A