RedeTV! Overview
Pro stress-test →RedeTV! is a Brazilian television network owned by Amilcare Dallevo Jr., being a relaunch of Rede Manchete in 1999. As the fifth largest TV network in Brazil, RedeTV! features religious content as its main programming segment, occupying 43.4% of total broadcast time. The company operates one of the world's most advanced digital television production facilities.
Strategic Profile
Pro stress-test →RedeTV! has modern production plants located in São Paulo, Rio de Janeiro, Belo Horizonte, Recife and Fortaleza. The company claims to be the first station in the world to broadcast in 3D to free TV and the first and only station in the world to produce 100% of its programming in digital HD. The network targets ABC-class viewers with a focus on religious programming and sports content.
Competitive Landscape
Pro stress-test →RedeTV! competes with Brazil's four larger commercial networks (Globo, SBT, Record, and Bandeirantes) as well as emerging streaming platforms. Unlike SBT, RedeTV! has embraced religious programming as a core business driver. The network differentiates through technical innovation and niche audience targeting rather than competing head-to-head on general entertainment.
Industry Context
RedeTV! operates in Television Broadcasting & Media.
Key facts
Founded: 1999 · Headquarters: Osasco, BR