Rede Record Overview
Pro stress-test →Rede Record is a Brazilian free-to-air television network founded in 1953 by Paulo Machado de Carvalho. Since 2007, it is the second-most popular television network in Brazil (after Rede Globo). The network is headquartered in São Paulo and operates through 111 stations—15 owned by the company and 96 affiliate stations.
Strategic Profile
Pro stress-test →Currently owned by Brazilian businessman Edir Macedo, who is also founder and bishop of the Universal Church of the Kingdom of God, Rede Record is part of Grupo Record, one of the largest media groups in Brazil, based on an ambiguous relationship between the group's media and the church. The network operates both free-to-air broadcast and emerging digital/streaming offerings, competing directly with Globo and SBT in Brazil's fractured television market.
Competitive Landscape
Pro stress-test →Rede Record is the second largest commercial TV station in Brazil. As of June 2021, it ranked second among the most watched channels in the country, only behind TV Globo. In 2014, SBT took back second place, shrinking Rede Record's position to third place for the first time since 2007. Primary competitors include Globo (dominant), SBT, and RedeTV!, with emerging pressure from OTT services (Netflix, Amazon Prime) and digital platforms.
Industry Context
Rede Record operates in Broadcast Television Networks.
Key facts
Founded: 1953 · Headquarters: São Paulo, Brazil