Pulley Overview
Pro stress-test →Pulley is the cap table and equity management platform that helps founders and finance teams manage their equity. The platform is built to handle sophisticated stakeholder management, compliance, modeling, and liquidity challenges as companies expand, providing everything needed to manage equity and tokens in one simple, powerful platform.
Strategic Profile
Pro stress-test →Unlike other equity platforms that try to serve founders, VCs, and law firms simultaneously, Pulley is focused on founders and finance teams. Founded in 2020 by Grant Oladipo and Yin Wu, the company has 68 employees based in San Francisco.
Competitive Landscape
Pro stress-test →Pulley directly competes with Carta, offering easier onboarding and migration pathways. The cap table management market includes both established players (Carta, Pulley) and emerging solutions for specialized segments like Web3. Pulley's differentiation lies in founder-centric design, transparency, and no data monetization.
Industry Context
Pulley operates in Cap table and equity management platforms.
Key facts
Founded: 2020 · Headquarters: San Francisco, US · Employees: 68