Public Holdings, Inc. Overview
Pro stress-test →Public Holdings, Inc. is an American financial technology company headquartered in New York City that offers an electronic trading platform to trade financial assets. The platform was launched in 2019 by Leif Abraham and Jannick Malling. Public serves retail investors through a multi-asset investing platform combining fractional shares, crypto, bonds, and AI-powered tools designed to democratize wealth-building.
Strategic Profile
Pro stress-test →In November 2025, Public announced what it calls an "Agentic Brokerage," a three-part AI system designed to let retail investors create custom stock indexes using plain-language commands and, eventually, manage their entire portfolios through automated agents. The company differentiates through product innovation—launching direct indexing for retail investors with a minimum investment of $1,000 in October 2025—and strategic acquisitions to expand capabilities, positioning itself as a technology-forward alternative to traditional brokerages.
Competitive Landscape
Pro stress-test →Trade Republic, Robinhood, Freetrade, Trading 212 AU, and Wealthsimple are among 31 documented competitors. Public differentiates through broader asset class support (crypto, bonds, direct indexing in single platform), AI-powered analysis, and lower margin rates. Primary competition comes from Robinhood (established market leader with IPO scale), international neo-brokers (Trade Republic, Freetrade), and fractional-share platforms (Webull, M1 Finance).
Industry Context
Public Holdings, Inc. operates in Retail Investment Brokerage Platforms.
Key facts
Founded: 2019 · Headquarters: New York, US · Employees: 150 · Revenue: N/A · Market cap: N/A