PT Indomobil Sukses Internasional Tbk Overview
Pro stress-test →PT Indomobil Sukses Internasional was established in 1976 and went IPO in 1993. The company engages in integrated automotive business in Indonesia through Automotive, Financial Services, Car Rental and Logistics, and Others segments. Indomobil distributes leading global automotive brands including Audi, Volkswagen, Mercedes-Benz, Nissan, Suzuki, Hino, Volvo, and John Deere.
Strategic Profile
Pro stress-test →Through its 3S (Sales, Service, Spare parts) distribution network across Indonesia, Indomobil holds official licenses and distributor rights for multiple global automotive brands. However, the core automotive segment—generating nearly 80% of revenue—posted significant losses in H1 2025, making profitability dependent on diversification into financial services and logistics.
Competitive Landscape
Pro stress-test →Indomobil is one of Indonesia's largest automotive players, competing primarily with other integrated automotive distributors and vehicle dealers in Indonesia's market. Key competitors include PT Astra International (distributor of Toyota, Daihatsu, Isuzu), PT United Tractors (heavy equipment and Komatsu distributor), and regional dealership networks. Indomobil's scale in vehicle distribution, financial services, and parts supply differentiates it, though it faces ongoing pressure from imported vehicles, fintech lending platforms, and OEM-direct retail channels.
Industry Context
PT Indomobil Sukses Internasional Tbk operates in Automotive distribution and dealership.
Key facts
Founded: 1976 · Headquarters: Jakarta, Indonesia · Employees: 7,996 · Revenue: 14.76T IDR (H1 2025) · Market cap: 4.59T IDR