PT Bumi Berkah Boga Overview
Pro stress-test →PT Bumi Berkah Boga operates as a coffee retailer under the brand Kopi Kenangan, focusing on grab-and-go coffee products made from high-quality, locally sourced ingredients. The company operates 900+ locations as of 2024 across Indonesia, Malaysia, Singapore, Philippines, India, Australia, and Taiwan. Kopi Kenangan is successful in filling the price gap between expensive international coffee chains and packaged instant coffee.
Strategic Profile
Pro stress-test →The brand has strengthened its reputation through funding from venture capital firms including Sequoia India, Arrive, Serena Ventures, and Alpha JWC Ventures. The company achieved F&B Unicorn status in Asia Tenggara in December 2021. Kopi Kenangan generates revenue through direct sales via physical outlets and an online platform, with a mobile app that enables customers to earn loyalty points.
Competitive Landscape
Pro stress-test →Kopi Kenangan competes between premium international coffee chains and traditional instant coffee vendors. Key competitors in the Indonesian coffee retail segment include global chains (Starbucks, The Coffee Bean & Tea Leaf) and local chains (Javaloka, Kedai Kopi). The company's value positioning and local product focus differentiate it in the mid-market segment.
Industry Context
PT Bumi Berkah Boga operates in Coffee Retail & F&B.
Key facts
Founded: 2017 · Headquarters: Jakarta, Indonesia · Employees: 5000+ · Revenue: N/A · Market cap: USD 1.002 billion (valuation as of July 2022)