Prudential Financial, Inc. Overview
Pro stress-test →Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. As of December 31, 2025, the company has trailing 12-month revenue of $55.6B, positioning it as a major player in financial services with diversified operations across insurance, annuities, and asset management.
Strategic Profile
Pro stress-test →PRU's operating performance remains resilient, with 2025 adjusted earnings before taxes up 12% YoY and operating ROE near 15%. PGIM's assets under management of $1.466 trillion increased 7% year over year, driven by equity market and fixed income appreciation as well as strong investment performance. The company is focused on capital efficiency and shareholder returns while managing near-term operational challenges.
Competitive Landscape
Pro stress-test →Prudential operates in a competitive insurance and asset management landscape dominated by MetLife, Voya Financial, and other large financial services firms. The company differentiates through its scale in life insurance, diversified annuity products, and institutional asset management via PGIM, which manages $1.466 trillion in assets. Its strategic focus on operational efficiency and disciplined underwriting positions it well against peers.
Industry Context
Prudential Financial, Inc. operates in Financial Services - Insurance & Asset Management.
Key facts
Founded: 1875 · Headquarters: Newark, US · Revenue: $55.6B · Market cap: $36.8B