Protective Life Insurance Company Overview
Pro stress-test →Protective Life Insurance Company (PLICO) and its affiliates, including Protective Life and Annuity Insurance Company (PLAIC), form a U.S. subsidiary of Daiichi Life Group, Inc. Founded in 1907, Protective sells life insurance, retirement annuities, asset protection plans, employee benefits, commercial mortgages and structured settlements. The company has $1 trillion of active life insurance policies and has paid $4.59 billion in life insurance and annuities benefits to more than 87,000 customers.
Strategic Profile
Pro stress-test →Protective is a long-established life insurance company offering term and permanent coverage through financial professionals and select digital and retail partners. The company is actively expanding its market footprint through strategic acquisitions. In April 2026, Protective Life Insurance Company entered into an agreement to acquire Obsidian Insurance Holdings, Inc., a leading property, casualty and specialty insurance platform.
Competitive Landscape
Pro stress-test →Protective Life competes in the traditional life insurance market against nationwide carriers including Northwestern Mutual, Lincoln National, Principal Financial, Prudential, and MetLife. These competitors operate similar distribution models (advisor-led and direct) and offer comparable term and permanent life products. Protective differentiates through broad product depth (term to $50M, multiple universal life variants, annuities) and recent M&A activity expanding into specialty P&C markets where direct competitors like State Farm and Allstate maintain entrenched positions.
Industry Context
Protective Life Insurance Company operates in Life Insurance.
Key facts
Founded: 1907 · Headquarters: Birmingham, Alabama, US · Employees: Not disclosed · Revenue: Estimated $2B–$4B (private company; not independently verified) · Market cap: N/A