PrizePicks Overview
Pro stress-test →PrizePicks is the largest independently owned Daily Fantasy Sports (DFS) platform in North America, centered around real-money over/under predictions where sports fans play against the numbers rather than each other. The platform is currently the closest legal alternative to legal mobile sports betting in the majority of the United States including Top 10 markets like California, Texas, Florida, and Georgia.
Strategic Profile
Pro stress-test →PrizePicks is valued at approximately $2.5 billion following a planned majority acquisition by Allwyn and continues to expand through new partnerships, regulatory approvals and product launches, signaling strong investor confidence and long-term momentum. The company was acquired by Allwyn on January 16, 2026. PrizePicks became the first sports entertainment operator to receive a Futures Commission Merchant registration from the National Futures Association in 2026, enabling the organization to accept orders from platform users to buy and sell futures contracts.
Competitive Landscape
Pro stress-test →Primary competitors include DraftKings, FanDuel, Underdog Sports, and Sleeper. Underdog, a PrizePicks competitor, completed a funding round valued at $1.23 billion and is diversifying into sports betting and prediction markets. PrizePicks maintains differentiation through simplified over/under gameplay, broader sports coverage, and early regulatory achievements.
Industry Context
PrizePicks operates in Daily Fantasy Sports / Sports Prediction Markets.
Key facts
Founded: 2015 · Headquarters: Atlanta, US · Employees: 106 · Revenue: $15.5M · Market cap: $2.5B