Princess Yachts International Overview
Pro stress-test →Princess Yachts manufactures fibreglass yachts ranging from 13 to 40 metres in length. A British motor yacht manufacturer based in Plymouth, Devon, England, the company has established itself as a leading producer of luxury motor yachts and superyachts sold globally. Princess Yachts operates in 119 countries and employs over 2,800 people worldwide.
Strategic Profile
Pro stress-test →Established in Plymouth in 1965 as Marine Projects (Plymouth) Ltd, the company formally became Princess Yachts International PLC in 2001. In February 2023 Princess Yachts was sold to KPS Capital Partners an American Investment company, giving the company operational independence after decades under luxury conglomerate ownership. The company competes through product innovation, heritage craftsmanship, and an extensive range spanning entry-level sports yachts to 40-metre superyachts.
Competitive Landscape
Pro stress-test →Princess competes in the luxury motor yacht segment against European and international builders. Primary competitors include Sunseeker (UK), Azimut-Benetti (Italy), and Ferretti Group. The market is fragmented by yacht size and segment (sportbridge, flybridge, superyacht). Princess differentiates through British heritage, established dealer networks spanning 119 countries, design partnerships (historical partnership with designer Bernard Olenski, recent BAR Technologies collaboration), and vertically integrated Plymouth-based production with RINA environmental certification.
Industry Context
Princess Yachts International operates in Luxury motor yacht manufacturing.
Key facts
Founded: 1965 · Headquarters: Plymouth, UK · Employees: 2,800+ · Revenue: N/A