Planet Fitness, Inc. Overview
Pro stress-test →Planet Fitness is a franchisor and operator of fitness centers operating in three segments: Franchise, Corporate-owned club, and Equipment. The company operates a unique franchise-based model which reduces capital expenditure and enhances free cash flow, owning just 256 of its 2,575 locations.
Strategic Profile
Pro stress-test →Planet Fitness outlined its strategy at its 2025 Investor Day with four strategic imperatives to modernize the brand, enhance member experience, refine club floorplans, and accelerate global new-club growth. The company set 2026–2028 growth targets including low-double digit revenue CAGR and mid-to-high teens adjusted diluted EPS CAGR.
Competitive Landscape
Pro stress-test →Planet Fitness competes in the Leisure industry with peers including Life Time Group Holdings (market cap $6.1B) and YETI Holdings ($3.85B). The company's low-cost model and massive scale differentiate it in the fitness market. Competitors include upscale brands like Life Time and specialized fitness platforms.
Industry Context
Planet Fitness, Inc. operates in Fitness Centers & Health Clubs.
Key facts
Founded: 1992 · Headquarters: Hampton, NH, US · Employees: 3,810 · Revenue: $1.2B · Market cap: $8.9B