Plaid Technologies, Inc. Overview
Pro stress-test →Plaid builds a data transfer network that powers fintech and digital finance products. The company's technology platform enables applications to connect with users' bank accounts, allowing consumers and businesses to interact with their bank accounts, check balances, and make payments through different financial technology applications. Plaid is the critical infrastructure backbone connecting fintech innovation to banking systems, a private powerhouse with massive addressable market reach.
Strategic Profile
Pro stress-test →Plaid maintains live connections to 12,000+ financial institutions and is repositioning from intermediary to supplier for banks and credit unions through its Bank Intelligence suite. The company now connects to one in two US bank accounts. Plaid's 2025 partner ecosystem expansion with Experian, FICO, and MeridianLink enables it to reach mortgage lenders, auto lenders, and BNPL providers through decisioning engines and loan origination software.
Competitive Landscape
Pro stress-test →TrueLayer, Aqumulate, MX, Unnax, and BankiFi are among Plaid's competitors. Plaid ranks 1st amongst 47 active competitors in terms of total funding. Competition intensifies as tech giants like Apple and Google enter financial services; Apple Pay has 500 million users, making it increasingly difficult for financial specialization companies to exponentially increase revenues.
Industry Context
Plaid Technologies, Inc. operates in Financial Technology / Open Banking Infrastructure.
Key facts
Founded: 2012 · Headquarters: San Francisco, US · Employees: 1,428 · Revenue: $500M (2025)