Placer.ai Overview
Pro stress-test →Placer.ai uses machine learning and data science to generate accurate foot traffic analytics that allow businesses and civic stakeholders to closely analyze visitation patterns and better understand visitors' behavior and preferences. Founded by Noam Ben-Zvi (CEO), Zohar Bar-Yehuda (Data Scientist), Oded Fossfeld (CTO), and Ofir Lemel (CPO), Placer has built a portfolio of over 4,000 customers – from commercial real estate and retail to dining, CPG, and civic organizations. Since launching in 2018 and reaching $100M in ARR in 2024, the company has expanded far beyond foot traffic data to uncover new layers of insight – from local crime trends to planned developments and beyond.
Strategic Profile
Pro stress-test →Placer.ai achieved unicorn status in 2024 with a $1.5 billion valuation following a Series D funding round completed in July 2024. The company differentiates through advanced predictive analytics, clustering, and benchmarking features beyond basic foot traffic collection, with real-time data processing capabilities critical for time-sensitive retail and real estate decisions. In April 2026, Placer.ai partnered with CRED iQ to launch a new Commercial Mortgage-Backed Securities (CMBS) Report, which combines foot traffic intelligence with commercial real estate financial data.
Competitive Landscape
Pro stress-test →Placer.ai competes against companies including Cuebiq, SafeGraph, Foursquare, Unacast, and GroundTruth in the location intelligence market. The competitive advantage lies in translating location intelligence into actionable business insights through purpose-built analytics tools, particularly for retail and real estate use cases, rather than competing solely as a raw data provider.
Industry Context
Placer.ai operates in Location Intelligence & Foot Traffic Analytics.
Key facts
Founded: 2018 · Headquarters: Covina, US · Employees: 500-1,000 · Revenue: $100M ARR (2024) · Market cap: $1.5B