PicsArt, Inc. Overview
Pro stress-test →PicsArt, founded in 2011 and based in Miami, operates as a mobile app for editing photos and videos. The company is the world's largest digital creation platform with AI-powered tools that allow creators of all levels to design, edit, draw and share photo and video content. PicsArt has raised $195M in funding with a current valuation of $1.5B.
Strategic Profile
Pro stress-test →The platform's expansion into AI-driven technology and prosumer tools is set to attract a broader user base, particularly among Generation Z and small to medium-sized businesses (SMBs) transitioning to digital. PicsArt has amassed one of the largest open-source content collections in the world, including photos, stickers, backgrounds, templates, and more. The company operates as an AI-powered photo and video editing app with a strong focus on subscriptions and prosumer features.
Competitive Landscape
Pro stress-test →Key competitors include BeFunky, Fotor, Pixlr, Polarr, and Prisma Labs. Top competitors also include Lightricks, Visual Supply Co and MAGIX. PicsArt differentiates through its massive open-source content library, social community features, and increasingly sophisticated AI editing capabilities, establishing itself as the market leader in consumer creative tools.
Industry Context
PicsArt, Inc. operates in AI-powered photo and video editing software.
Key facts
Founded: 2011 · Headquarters: Miami, US · Employees: 1,500 · Revenue: N/A · Market cap: N/A