Piaggio & C. S.p.A. Overview
Pro stress-test →Piaggio Group reported a 13.9% year-over-year decline in first-half 2025 revenue, citing ongoing geopolitical tensions, regulatory transitions, and weakening global demand for two- and three-wheel vehicles. The company manufactures iconic two-wheeler and commercial-vehicle brands globally. As a heritage Italian manufacturer with over 140 years of history, Piaggio operates through premium brands including Vespa, Aprilia, and Moto Guzzi.
Strategic Profile
Pro stress-test →Despite the slowdown, the company emphasized improved gross margin performance and continued investment in product innovation and sustainability initiatives. In the North American market, Piaggio maintained a strong position in the scooter segment with a market share of 33.9%, and continued to expand its presence in the motorcycle market through its Aprilia and Moto Guzzi brands. The company is also pushing into future mobility through Piaggio Fast Forward, its Boston-based robotics division, expanding marketing for terrestrial robots including Gita and the newly launched Kilo.
Competitive Landscape
Pro stress-test →Piaggio competes in premium motorcycle and scooter markets through brands Aprilia and Moto Guzzi, with new models like the Aprilia Tuono 457, RSV4, and RS660 contributing to performance. The company faces competition from global motorcycle manufacturers in both performance and commercial vehicle segments, while maintaining category leadership in scooters in North America.
Industry Context
Piaggio & C. S.p.A. operates in Powersports & Commercial Vehicles Manufacturing / Robotics & Autonomous Mobility.
Key facts
Founded: 1884 · Headquarters: Pontedera, Italy · Revenue: €1,204.4M (9M 2025)