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PENN Entertainment, Inc.: Business Overview, Financials & Competitive Analysis

PENN operates a portfolio of casinos, racetracks, and online sports betting in various jurisdictions under Hollywood Casino, L'Auberge, ESPN BET, and theScore BET brands. The company generated $6.82B in trailing twelv...

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What's in This Report
PENN Entertainment, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Mixed fundamentals: strong retail cash flow and digital momentum offset by margin pressures, competitive headwinds, and execution...

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Industry Casinos & Gaming - Integrated Entertainment & Sports Betting
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
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PENN Entertainment, Inc. Overview

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PENN operates a portfolio of casinos, racetracks, and online sports betting in various jurisdictions under Hollywood Casino, L'Auberge, ESPN BET, and theScore BET brands. The company generated $6.82B in trailing twelve-month revenue and is undergoing a significant digital transformation to achieve profitability in online gaming operations.

Strategic Profile

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Penn operates 43 properties across 20 states and 12 brands, with land-based casinos representing 85% of total sales in 2024 and 15% from interactive. The company's strategy centers on leveraging a strong retail portfolio that generates healthy margins to fund digital expansion, with Penn targeting full-year breakeven adjusted EBITDA in interactive for 2026. Penn's media asset, theScore, provides access to sports betting/iGaming technology and clientele, positioning it competitively in the growing online gaming market.

Competitive Landscape

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Main competitors include Caesars Entertainment, Red Rock Resorts, and DraftKings. PENN differentiates through its geographically diversified property portfolio, theScore media and betting platform, and growing digital presence. The company aims to participate in the $50+ billion US sports betting and iGaming revenue opportunity by 2028.

Industry Context

PENN Entertainment, Inc. operates in Casinos & Gaming - Integrated Entertainment & Sports Betting.

Key facts

Founded: 1972 · Headquarters: Wyomissing, Pennsylvania, United States · Employees: 23,118 · Revenue: $6.82B · Market cap: $1.62B

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Recent developments

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Named competitors

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Caesars SportsbookIntegrated resort and sportsbook operatorRed Rock CasinoRegional casino operator with sportsbook presenceDraftKingsPure-play online sports betting and iGaming platform

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Industry context

PENN Entertainment, Inc. operates in Casinos & Gaming - Integrated Entertainment & Sports Betting. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does PENN Entertainment, Inc. do?+
PENN operates a portfolio of casinos, racetracks, and online sports betting in various jurisdictions under Hollywood Casino, L'Auberge, ESPN BET, and theScore BET brands. The company generated $6.82B in trailing twelv...
What is PENN Entertainment, Inc.'s Cyborg Score?+
PENN Entertainment, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are PENN Entertainment, Inc.'s main competitors?+
Named competitors include Caesars Sportsbook, Red Rock Casino, DraftKings. The full competitive landscape is in the AskCyborg report.
How can I get the full PENN Entertainment, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the PENN Entertainment, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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