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Pat McGrath Labs: Business Overview, Financials & Competitive Analysis

Pat McGrath Labs is a high-end cosmetics company founded by the renowned makeup artist Pat McGrath, operating in the luxury beauty market with a wide range of makeup products including lipsticks, eyeshadows, blushes, ...

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Pat McGrath Labs OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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3/ 10Challenged

Cyborg Score thesis

Premium founder-led beauty brand facing existential restructuring challenges despite market recognition and product...

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Industry Luxury cosmetics and makeup
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
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Pat McGrath Labs Overview

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Pat McGrath Labs is a high-end cosmetics company founded by the renowned makeup artist Pat McGrath, operating in the luxury beauty market with a wide range of makeup products including lipsticks, eyeshadows, blushes, and more. The company filed for bankruptcy in January 2026.

Strategic Profile

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The business model revolves around direct-to-consumer sales through its website, patmcgrath.com, as well as through high-end retail partners. The brand has achieved ground-breaking international collaborations including product partnerships with Prada, Valentino, Versace, Comme des Garçons, Chrome Hearts, and the Metropolitan Museum of Art.

Competitive Landscape

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Top competitors include Glossier, Minimalist, and SUGAR Cosmetics. The company operates in a competitive market alongside E.L.F Cosmetics, Function of Beauty, and Beautycounter. Pat McGrath Labs differentiated through founder prestige, high-pigment formulations, and luxury positioning, but faced similar DTC profitability challenges as peers.

Industry Context

Pat McGrath Labs operates in Luxury cosmetics and makeup.

Key facts

Founded: 2015 · Headquarters: New York, US · Employees: Unknown · Revenue: N/A · Market cap: N/A (bankrupt)

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

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GlossierDirect-to-consumer beauty brand focusing on skincare and makeup→Anastasia Beverly HillsPremium eyebrow and makeup products for professionals and consumers→E.L.F. CosmeticsAffordable beauty products across cosmetics and skincare→BeautycounterClean beauty brand with emphasis on safe, transparent ingredients→

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Industry context

Pat McGrath Labs operates in Luxury cosmetics and makeup. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Pat McGrath Labs do?+
Pat McGrath Labs is a high-end cosmetics company founded by the renowned makeup artist Pat McGrath, operating in the luxury beauty market with a wide range of makeup products including lipsticks, eyeshadows, blushes, ...
What is Pat McGrath Labs's Cyborg Score?+
Pat McGrath Labs has a Cyborg Score of 3/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Pat McGrath Labs's main competitors?+
Named competitors include Glossier, Anastasia Beverly Hills, E.L.F. Cosmetics, Beautycounter. The full competitive landscape is in the AskCyborg report.
How can I get the full Pat McGrath Labs research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Pat McGrath Labs research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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