Palms Sports PJSC Overview
Pro stress-test →Palms Sports is an Abu Dhabi-based, leading sports management and training provider with over 14,000 staff operating globally. Originally established in 2011 as a Jiu-Jitsu training provider, Palms Sports has evolved and now sits firmly as the leading sports management company in the MENA region. The company operates across diverse segments including coaching, security services, facilities management, and event promotion.
Strategic Profile
Pro stress-test →Palms operates through coaching and training, guarding and cleaning, educational services, and other segments. The company is a subsidiary of International Holding Company PJSC (IHC). Plans are underway to increase capital to AED 165B in the coming months, solidifying market presence in the UAE and the region.
Competitive Landscape
Pro stress-test →Palms Sports dominates the UAE sports training and martial arts market as the world's largest Jiu-Jitsu training academy. Key advantages include extensive facility network, diversified service ecosystem (security, facilities management, events), and strategic partnerships. Competitors operate in fragmented segments but Palms' integrated model and IHC backing provide significant competitive advantages.
Industry Context
Palms Sports PJSC operates in Sports Management, Training & Facilities; Security Services; Event Promotion.
Key facts
Founded: 2011 · Headquarters: Abu Dhabi, UAE · Employees: 14000+ · Revenue: AED 1.16B (2023 estimated) · Market cap: $1.24B AED