OzTAM Pty Ltd Overview
Pro stress-test →OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. OzTAM ratings are the accepted metric by which Australian television is evaluated. The company operates as the official source of video audience measurement for Australia's five metropolitan markets and subscription services nationally.
Strategic Profile
Pro stress-test →OzTAM is jointly and equally owned by the Seven Network (Southern Cross Media Group), the Nine Network (Nine Entertainment) and Network 10 (Paramount ANZ). OzTAM operates separately and independently from all networks and has an independent, non-executive chairman. The company is modernizing its offering through VOZ (Virtual Australia), which became Australia's official trading currency on December 29, 2024, providing de-duplicated, all-screen measurement.
Competitive Landscape
Pro stress-test →OzTAM's top competitors include Nielsen//NetRatings, Taiwan Ratings, Ace Metrix, and Sports Information Services. OzTAM maintains a protected position as Australia's sole official television ratings currency, though competing measurement initiatives (including Foxtel's proprietary audience service) pose emerging threats. The modernization to VOZ reinforces its central role in broadcast and streaming measurement.
Industry Context
OzTAM Pty Ltd operates in Television audience measurement and media ratings.
Key facts
Founded: 1999 · Headquarters: Sydney, NSW, Australia · Employees: 24 · Revenue: $8.9M