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Orient Electric Limited: Business Overview, Financials & Competitive Analysis

Orient Electric is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances and switch-gears. The company is part of CK Birla Group of companies. The company h...

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What's in This Report
Orient Electric Limited OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Moderate growth story with strong brand positioning in a recovering consumer electrical market, offset by historical...

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Industry Consumer Electrical Durables & Lighting Solutions
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Orient Electric Limited Overview

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Orient Electric is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances and switch-gears. The company is part of CK Birla Group of companies. The company has expanded its international footprint to over 30 countries, establishing itself as one of India's largest exporters of fans.

Strategic Profile

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In Q3 FY26, Orient Electric reported 11% YoY revenue growth to ₹906.5 cr, driven by appliances, BLDC fans, lighting, and export expansion with stable EBITDA margins. The company aims for double-digit margins, with management expecting commodity price softening and potentially considering further price hikes if commodity costs don't ease.

Competitive Landscape

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Orient Electric's peers include Dixon Technologies (India) Ltd, Havells India Ltd, Voltas Ltd, Kaynes Technology India Ltd, Blue Star Ltd, Amber Enterprises India Ltd, and Crompton Greaves Consumer Electricals Ltd. The company competes in the fragmented Indian consumer electrical durables and lighting segments with strong brand recognition but faces competition from larger diversified players.

Industry Context

Orient Electric Limited operates in Consumer Electrical Durables & Lighting Solutions.

Key facts

Founded: 1954 · Headquarters: New Delhi, India · Employees: 4,070 · Revenue: ₹906.5 Cr (Q3 FY26) · Market cap: ₹4,147 Cr (approx $500M)

What the analysts stress-tested

The top findings that survived the multi-agent debate for Orient Electric Limited.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Electrical Consumer Durables & LightingLarge diversified electrical appliances and lighting manufacturer→Consumer Durables & Electrical ProductsLeading electrical consumer durables player→Electronics & Electrical ProductsElectronics and electrical components manufacturer→

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Industry context

Orient Electric Limited operates in Consumer Electrical Durables & Lighting Solutions. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Orient Electric Limited do?+
Orient Electric is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances and switch-gears. The company is part of CK Birla Group of companies. The company h...
What is Orient Electric Limited's Cyborg Score?+
Orient Electric Limited has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Orient Electric Limited's main competitors?+
Named competitors include Electrical Consumer Durables & Lighting, Consumer Durables & Electrical Products, Electronics & Electrical Products. The full competitive landscape is in the AskCyborg report.
How can I get the full Orient Electric Limited research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Orient Electric Limited research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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