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OpenX Technologies, Inc.: Business Overview, Financials & Competitive Analysis

OpenX is an independent omnichannel supply-side platform (SSP) that supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop inventory. The platform runs on cloud-based infrast...

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What's in This Report
OpenX Technologies, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Focused independent SSP with differentiated tech strategy and strong CTV footprint, though regulatory and competitive pressures...

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Industry Programmatic supply-side platforms (SSP)
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 29, 2026
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OpenX Technologies, Inc. Overview

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OpenX is an independent omnichannel supply-side platform (SSP) that supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop inventory. The platform runs on cloud-based infrastructure and combines ad server data, a real-time bidding exchange, and supply-side platform functions.

Strategic Profile

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OpenX is intentionally not the largest SSP, reflecting a strategy focused on direct partnerships, technological innovation, and integrity underpinned by AI. The company's identity graph covers more than 237 million U.S. users and 150 million connected TV devices as of 2025.

Competitive Landscape

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OpenX competes as an independent SSP offering supply-side curation, media quality controls, and transparency tools for buyers and publishers. Main competitors include Pubmatic, Rubicon Project (now Magnite), AppNexus (now Xandr/Microsoft), and Google Ad Exchange (AdX). OpenX's differentiation centers on independence, CTV specialization, and identity-first strategy.

Industry Context

OpenX Technologies, Inc. operates in Programmatic supply-side platforms (SSP).

Key facts

Founded: 2007 · Headquarters: Pasadena, CA, United States · Employees: 201-500

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

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Magnite (Rubicon Project)Public SSP competing across CTV, display, and video→PubmaticIndependent SSP for publishers across web and CTV→Google Ad Exchange (AdX)Dominant vertically integrated exchange owned by Google→Xandr (Microsoft)SSP and demand-side platform under Microsoft ownership→

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Industry context

OpenX Technologies, Inc. operates in Programmatic supply-side platforms (SSP). See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does OpenX Technologies, Inc. do?+
OpenX is an independent omnichannel supply-side platform (SSP) that supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop inventory. The platform runs on cloud-based infrast...
What is OpenX Technologies, Inc.'s Cyborg Score?+
OpenX Technologies, Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are OpenX Technologies, Inc.'s main competitors?+
Named competitors include Magnite (Rubicon Project), Pubmatic, Google Ad Exchange (AdX), Xandr (Microsoft). The full competitive landscape is in the AskCyborg report.
How can I get the full OpenX Technologies, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
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