oOh!media Limited Overview
Pro stress-test →oOh!media Limited engages in the outdoor media, and production and advertising businesses in Australia and New Zealand. The company operates a network of more than 30,000 outdoor advertising sites across Australia and New Zealand. It operates a network of out-of-home advertising sites with a commanding 35% share of the Australian market.
Strategic Profile
Pro stress-test →The company boasts a diverse portfolio of locations particularly strong in the roadside billboard, street furniture and rail, and retail segments, offering these advertising services by entering into space lease arrangements with owners of out-of-home sites and extracting margins on those lease concessions from firms advertising on those sites. The company invests in technology and is pioneering the use of sophisticated data techniques that enable clients to maximise their media spend through unrivalled and accurate audience targeting.
Competitive Landscape
Pro stress-test →oOh!media operates a network of out-of-home advertising sites with a commanding 35% share of the Australian market. The company competes in the duopolistic Australian out-of-home market, competing primarily through its extensive site network, digital capabilities, and integrated creative services. Geographic diversification into New Zealand provides additional revenue diversification.
Industry Context
oOh!media Limited operates in Out-of-Home Advertising / Media.
Key facts
Founded: 1989 · Headquarters: North Sydney, Australia · Employees: 800-1,800 · Revenue: $635.63M AUD (2024) · Market cap: $786.62M AUD