OnCrawl Overview
Pro stress-test →OnCrawl provides technical SEO data for large-scale and technically complex websites. The platform combines data from a powerful crawler, server log analysis, Google Search Console, GA4, Adobe Analytics, Majestic, Piano, and any custom source, enabling teams to cross-analyze metrics, segment any dataset, and connect SEO performance to business outcomes. Acquired by BrightEdge (in February 2022), OnCrawl serves enterprise customers including Adidas, L'Oréal, Ticketmaster, and Skyscanner.
Strategic Profile
Pro stress-test →OnCrawl is a highly specialized technical SEO platform designed for enterprises managing large, complex websites where data integrity and granularity are paramount. It combines a powerful crawler with log file analysis to provide a highly detailed, data centric view of how search engine bots interact with a site's architecture. Unlike all in one suites, OnCrawl's core strength is its focus on providing flexible, scalable data.
Competitive Landscape
Pro stress-test →Top competitors include companies like Yext, Botify and BrightEdge. Screaming Frog is a website crawler that identifies technical SEO issues, similar to OnCrawl. Botify offers similar enterprise-level SEO crawling, log file analysis, and SEO performance tracking features as OnCrawl. DeepCrawl provides website crawling and technical SEO auditing, competing directly with OnCrawl. OnCrawl differentiates through advanced log file analysis, zero-sampling data collection, and AI-augmented insights, positioning itself as the premier platform for data-driven enterprises rather than competing on breadth.
Industry Context
OnCrawl operates in Technical SEO Software.
Key facts
Founded: 2013 · Headquarters: Bordeaux, France