Ogury Overview
Pro stress-test →Ogury is building a world of highly effective and sustainable advertising, anchored in consumer privacy protection. The company is a global adtech company powered by Persona Intelligence, its proprietary technology that enables brands and agencies to activate consistent persona-based strategies across channels and drive measurable brand outcomes. Ogury generated annual revenue of $176.1 million in 2026.
Strategic Profile
Pro stress-test →Ogury has developed a unique advertising engine that integrates future-proof brand performance, comprehensive audience interests, and privacy protection into one technology stack, specifically designed and optimized for mobile platforms. In November 2025, the company appointed Nicolas Bidon as Chief Executive Officer, effective December 1, bringing experience from his previous role as Former GroupM Nexus Global CEO. In June 2026, Ogury announced the launch of SONA, combining an audience-first data model with agentic capabilities to identify and activate personas often overlooked by traditional approaches.
Competitive Landscape
Pro stress-test →Ogury competes in a fragmented adtech ecosystem with established demand-side platforms (DSPs), supply-side platforms (SSPs), and privacy-focused alternatives. Competitors include Appnext, InMobi, Hawk (Media and Information Services B2B), Thinaire, and Amplience. The company's persona-based approach differentiates it from traditional ID-based and cookie-based targeting, positioning it favorably as industry consolidation and privacy regulation reshape the competitive landscape.
Industry Context
Ogury operates in Programmatic advertising platforms.
Key facts
Founded: 2014 · Headquarters: Paris, France · Employees: 500+ · Revenue: $176.1M